Tuesday, March 15, 2011

When can soap become a lifestyle statement? When it's OLD SPICE!

I must applaud Old Spice for such colorful word use in it's presentation of... (prepare for an ear full..)
Old Spice High Endurance Pure Sport Body Wash.
Where else, but in men's care product pitch,  do you encounter statements such as..
"Lather CHOKESLAMS dirt and odor away.".
That's right. CHOKESLAMS.
The sold-at-Costco 3 pack has such gratifying statements printed on it's outside packaging...
"MANLINESS IN 3 BODY WASH MAN BARRELS"
Finally, the product promises..
"THE SMELL OF A MAN THAT SHOWERS IN THE JOYOUS TEARS OF FALCONS WHILE CLIMING UP A MOUNTAIN".  Seriously? I would pay money, just for the box.

See more amazing statements about Old Spice High Endurance Pure Sport Body Wash here..
http://www.oldspice.com/products/product/73/old-spice-high-endurance-body-wash-pure-sport/

No comments:

Post a Comment